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Marketing is the best way to get the public to know who you are and why they should support you. The RAC Marketing Tool Box is designed to give you Power Tools that will help you:

• Sell tickets
• Attract an audience
• Increase memberships
• Grow class participation
• Direct the public to your website
• Raise public awareness about your organization

What is marketing?

Marketing is a word used in business schools and by people in the advertising industry. Simply put, it means "getting the word out about your organization." There are many ways to market your group, but the simple basic approaches will deliver the best results - especially if you have a limited budget and limited staff help.

• MEDIA RELATIONS: Getting publicity in the media (newspapers, radio, TV, websites).
• GREAT, FREE MARKETING IDEAS: Yes, they’re free. Lots of good ways to get your message out to the public that won’t cost you a dime.
• INTERACTIVE MARKETING: Creating a great website that gives the public a dynamic view of your organization, sending E-mails with information about your group or creating a My Space page.
• ADVERTISING: Paying for space in the media or other outlets (theatre programs, billboards, even on the outside of Metro busses!).
• DIRECT MAIL: Using the U.S. Mail to send brochures about your season or post cards about an event.
• PROMOTIONS: Hosting a special event for your organization, hosting a booth at a festival or distributing mugs with your logo are all examples of promotions.